Now hold on, it’s not the kind of Mafia you’re thinking. Although, it’d be cooler. Swedish House Mafia is a DJ group with whom Volvo has teamed up to create a unique music video featuring their hit song “Leave the World Behind” to mark the launch of the new XC60 crossover.
We gave this track a spin and it’s dope, but we’re not sure it’s the kind of music you’d use to promote a soft and cuddly crossover, designed with specific family needs in mind. It is kind of nightcluby!
The XC60 does have a sporty and fun side though, which makes this relevant. Plus, Volvo says it’s all about shared Scandinavian values, and successful Swedish products: “”We found a great connection in our joint Scandinavian roots and have built the project around this.”
The new Music Video premieres tonight. We’ll bring it to you as soon as it’s released.