Yesterday Toyota sold its 10 millionth Camry in America since the car’s introduction in 1983. That makes one of the world’s dullest cars one of the best-selling. So maybe Toyota’s decision to give the latest generation of the car a more sporty character was wrong. Maybe dull cars sell better.

Still, it’s not like the new Camry is a sports saloon or anything. But compared to its predecessors, the current model at least looks a bit interesting. It traded its calm and nonthreatening curves and soft edges for sharp angles and aggressive fascias. At its core though, the Camry is a softie.

Toyota Camry arrived in the U.S. three decades ago and in its first year of presence in the market 52,651 units of it were sold, of which 773 are still on the roads. People liked the car’s reliability and affordability, and put up with lack of character and beauty. It was a perfect runabout for people who just wanted to get from A to B.

Toyota reckons that at least 6.4 million of the total 10 million Camrys sold in America are on the roads today, which is a testimony to the car’s superb Japanese reliability.

“We couldn’t be more excited about Camry’s 10 millionth sale in the U.S.,” said Bob Carter, senior vice president of automotive operations of Toyota Motor Sales, USA, Inc.  “With the support of so many loyal customers, Camry has truly become part of the country’s fiber.  For seven generations, Toyota dealers have also been instrumental in getting Americans behind the wheel of a Camry.  Camry is definitely helping Toyota Go Places.”