We had cars before that were designed to celebrate stuff that are important to people like music, or food even. But this must be the first time a car has been given a special treatment to pay homage to clothes. This is the Citroen DS3 by Benefit, made as a one-off to announce the car maker’s partnership with Benefit Cosmetics.
It’s a good thing this is a one-off, because on the outside this DS3 features colours from the Benefit palette with the brand’s signature pink and yellow ‘Candy Stripes’ motif and a graphic of the San Francisco skyline. There’s also white and pink wheels and yellow wing mirrors.
On the inside, Italian leather with the Candy Stripe design on the seats, headrests and parcel shelf set the theme for the entire cabin, which also featuress pink on the steering wheel, dashboard and centre console. As if the car wasn’t gay enough already, they went ahead and put a ‘hello gorgeous’ graphic on the passenger side of the dashboard. In fairness though, it is aimed at female customers.
Underneath all that though, the Citroen DS3 by benefit is a fine car based on the range-topping DSport model with the sporty THP 155 engine.
Citroen DS3 by Benefit is a one-off show car that we will all forget in the next five minutes. But it may not end there, as officials of both brands have confirmed rather firmly that they like to use some of these stupid ideas to create special editions of road-going Citroens. Oh God.