Ford and the Need For Speed guys are milking their mutual relationship for all it’s worth. One day Ford uses the movie’s hype to promote the Mustang, other days the franchise taps into the automaker’s huge resources for more funding. The latest development of this story, though, is something that benefits a good cause.
The Need For Speed Mustang Hero Car – not the 2015 model guest star, the one with the more prominent role in the film – will be auction off for charity by Ford Motor Company at the Barrett-Jackson Palm Beach auction on April 12. All proceeds from the sale of this Mustang will benefit the Henry Ford Health System, a not-for-profit group founded by Henry Ford to improve the health and well-being of a diverse community.
The interest in cars with a movie career has always been high, and this one, although it goes under the hammer at no reserve, is expected to do pretty well. The movie car boasts a custom-designed wide body rolling on unique Forgiato 22-inch alloy wheels. Other design elements include an enlarged lower grille with new air intakes, extended rocker panels, a twin-snorkel hood and low-profile mirrors. To top it all off, the car’s finished in a custom silver paint with Kona Blue racing stripes and angel-eye fog lamps in the grille.
“Mustang was cast in a leading role of the movie with screen time equal to many of the actors,” said Steve Ling, North America car marketing manager for Ford. “Director Scott Waugh challenged our team to give this central character enough personality and American masculinity to take on some of the world’s most exotic cars, just like in the popular Electronic Arts video game that inspired the movie.