If you are wondering why would a car maker put out a press release to boast about the material and fit and finish of one of their cars, that’s because American cars do not enjoy a good reputation when it comes to interior quality. So Buick felt they need to explain and detail all the good features of the new LaCrosse’s ultra-luxury interior.

A 2014 Buick LaCrosse with Ultra Luxury interior package features front and rear seating upholstered in a rich, soft semi-aniline leather, dyed a deep sangria color, exclusive to Buick. Leather also covers the console and door armrests, but in ebony, creating a nice combo. The headliner meanwhile is finished in suede along with the pillars.

Complementing the leather is authentic Shadow Tamo Ash wood trim on the doors, dash, and center console. The deeply grained Tamo Ash is a high-grade species that offers movement and contrast through its dark veins, and is often used to make high-end musical instruments.

“With this exclusive combination of premium materials and color execution, we are extending Buick’s distinction in interior design,” said Ven Lai, Buick lead creative designer for color and trim. “The Ultra Luxury Interior builds on the success and increasing demand for environments that evoke luxury and personal expression. Every detail matters: From the grade, pattern, texture and color of the leather to the layering of natural wood, metal and stitching, this interior moves beyond convention. This application is tailored specifically to the LaCrosse and its customers, but we’re exploring all avenues for where it could take Buick.”