Toyota is launching a new road safety campaign in five ASEAN countries after the result of a study showed that only 25 percent of people in those countries wear seatbelts.  Recognizing the effect of pop culture and social media, Toyota has teamed up with singer Taylor Swift to deliver their message of safety.

Why Taylor Swift you ask? Well, for one thing, people are more likely to listen to the voice of reason if it’s delivered by a beautiful blonde. Plus, Toyota is the official automotive sponsor of Taylor Swift’s The RED Tour. So here’s a “swift” message from Taylor:

http://www.youtube.com/watch?v=v-lmx2ZEw24

Toyota’s research in five Southeast Asian countries shows that only 25 percent of drivers and passengers wear seat belts, and that airbags work 15 times better when seat belts are worn. The safety campaign will try to encourage people to put on their seat belts by squeezing this message in when Taylor’s RED Tour stops in Jakarta, Manila, Bangkok, Kuala Lumpur and Singapore.