Kia is one of the car makers who always has a huge presence at the SEMA show. American market is the company’s bread and butter and they are always on the look out to please the customers with new ideas and features. 

For the 2014 SEMA the Korean firm, as always, is planning a major show including many custom models based on the current production car. But unlike the previous years, this time around they are not making a big fuss about it. At least not yet. This is the only teaser they’ve released so far, and it’s an ice cream truck!

It’s called Kia Smitten ice cream truck based on the Soul EV and it features a “A day at the races” retro theme with a red and white wrap on the exterior plus vintage wheels and period styling details.

Not exactly sure where Kia is going with this, but we shall soon find out as 2014 SEMA show is just around corner. The tuning convention will open its doors in Las Vegas on November 4.