The parts and accessories arm of Chrysler Group, Mopar, is active as ever, planning a major onslaught on this year’s SEMA Show with no less than 11 new custom cars. The Mopar-customized vehicles and a vast assortment of Mopar parts will be displayed in a 15,345-square-foot exhibition.
The SEMA-bound Mopar vehicles come from every brand of the Group, including Chrysler, Jeep, Dodge, Ram, and Fiat, and they cover a wide range of products, from the small Fiat 500 to the mighty Dodge Viper. As usual, there will be special emphasis on Jeep products which gets a couple of different off-road treatments. while Chrysler’s lineup headed by the 200 focuses more on luxury and sportiness. We also expect to seem good stuff done to the new Hellcat models, Challenger and Charger.
Mopar has introduced numerous industry-first features including:
- Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with customers
- Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format. First to offer complete vehicle-information kits in Spanish
- Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
- Wireless charging: first to introduce in-vehicle wireless charging for portable devices
- Electronic Vehicle Tracking System (EVTS): first to market with interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
- wiAdvisor: first to provide factory-connected tablet technology in the service lane for instant vehicle diagnosis
- wiTech: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
- 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car