The ever-lively pickup truck market has finally convinced Daimler’s top brass to venture into this segment, and they are doing so by launching an all-new Mercedes-Benz Pickup before the end of the decade. This truck is, presumably, for the delivery men with a degree in banking.

The cool-looking Mercedes-Benz Pickup will offer, according to the manufacturer, excellent versatility, all-round utility, and payload of around one metric ton. It will be built by the firm’s Vans division, which is responsible for the commercial vehicle with a three-pointed star, including the V-Class and the Vito.

“The Mercedes-Benz pickup will contribute nicely to our global growth targets,” says Dr. Dieter Zetsche, Chairman of the Board of Management Daimler AG and Head of Mercedes-Benz Cars Division. “We will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value.”

Volker Mornhinweg, Head of Mercedes-Benz Vans, adds: “As part of our ‘Mercedes-Benz Vans goes global’ strategy, the pickup is the ideal vehicle for the international expansion of our product range with a newly developed model.”