Pagani Automobili announced they have teamed up with real-time 3D visualisation specialist ZeroLight to launch a new digital showroom. Pagani is going to offer greater options and customization possibilities on their future models and they are going to need a good car configurator to make the task of speccing up easier for their discerning customers.

What ZeroLight is planning for Pagani is a lot more than just a configurator, though. This digital showroom will  deliver a live and interactive 3D scene of the car and enables the customer to freely explore every details and customize whatever they want. ZL says the virtual experience offers customers a taste of the personalisation and discovery experience available at the Pagani factory in Italy.   

Pagani’s virtual showroom will be previewed to dealers and selected customers in private viewings during Monterey Car Week.

Horacio Pagani, founder and chief designer, Pagani Automobili said, “The ZeroLight digital retail solution is a critical addition to our vision of how the Pagani customer will discover and configure their Pagani vehicles in the future. Customers visiting our dealerships are taken on a journey that blends the real with the virtual, where mechanical elements; carbon-fibre, paint and leather samples meet a groundbreaking digital representation of the Pagani products. In ZeroLight we have found a partner who can tailor state-of-the-art technology to meet our unique demands of offering the highest quality virtual solution available.”