Yesterday at a glittering event at London’s Roundhouse Rolls-Royce took the wraps off their first-ever ‘Vision’ vehicle, a design study concept they have built just for the prestige. It’s called Rolls-Royce VISION NEXT 100 which is a pretty self-explanatory name. This car is part of a trio celebrating BMW Group’s centenary year by speculating on what the next 100 years will be like.

So if you haven’t got it yet, Rolls-Royce VISION NEXT 100 is supposed to give us an early look at what the Rollers of the future look like. Not necessarily Rollers of the year 2116, but you know, in 30 or 40 years time ultra luxury cars are going to look like Sci-Fi cars machines of today. At least according to Rolls-Royce.

If you don’t like the look of Rolls-Royce VISION NEXT 100 concept, and you’re not alone, that is, probably, because this thing is ahead of its time. This look is apparently what resulted after RR designers answered the following questions to themselves: “How can we recast luxury for the next 100 years?” What will a Rolls-Royce owner expect of his or her Rolls-Royce in the coming decades?” “How do we at Rolls-Royce today envision how we meet those expectations?”

The VISION NEXT 100 initiative is not just for Rolls-Royce and covers all brands of the BMW Group, including BMW and MINI. BMW’s VISION concept is designed to be driver-focused, extremely intelligent, but still emotional, although we have to say we don’t get that vibe from the actual concept. As for the MINI VISION NEXT 100, it appears to be all about personalization and digitalization. You can think of the MINI of the future as a smartphone with wheels.