Fashion is all about innovation and trying daring new ideas. So when designer twins Daniela and Annette Felder, of Felder Felder, approached BMW about supplying them with the material for a sustainable carbon fiber dress they had come up with, they joyfully said yes.
Inspired by BMW i and created using carbon fiber from BMW’s electric vehicle program, the carbon fiber dress by Felder Felder celebrates the 10th anniversary of the German twins’ collection by literally weaving sustainability into the very fabric of the dress. Conceptually, the dress is very much of the time, although we have say we don’t know who it works as a dress… you know, like how comfortable it is or how it feels to touch.
According to Felder Felder, the BMW-inspired metallic grey skater dress features up to 97 percent carbon and it takes up to 100 hours to make. The characteristics of the material we are familiar with from the car world, such as the special metallic shine, light weight, and remarkable strength, are all present and correct here. We wonder if instead of dry cleaning you have to take this dress to a carwash to have it cleaned.
Daniela and Annette Felder comment: ‘The carbon fabrics are amazing and unlike anything we’ve used before – we are honoured to be given access to them before anyone else. The woven fibre allows us to do more with the designs and push the boundaries of sustainable fashion. It adds amazing structure and the frayed carbon looks so great as tassels. We can’t wait to show everyone the collection’.
