DS Automobiles division Citroen, responsible for the fancy, slightly crazy model the mother company no longer has the balls to make under their own flag, has come up with a new production crossover/SUV that is said to set new standards of comfort and style in this busy segment. The DS 7 Crossback is a rather interesting proposition in that it disregards the traditional values of a crossover vehicle.

In the DS 7 Crossback the emphasis is on extreme comfort rather than off-road capabilities that no crossover buyers uses anyway. So yes, the thing might be a Peugeot SUV underneath, but thanks to a super comfy suspension, which is sort of Citroen’s specialty, and some truly excellent comfort and convenience features, the vehicle could rival the likes of Bentley Bentayga in terms of stress-free driving. The second priority is given to style, which as ever with Citorens is more unique than universally beautiful.

So to give you a bullet point of sorts about the biggest and most fascinating highlights of Citroen DS 7 Crossback, the car gets DS ACTIVE LED VISION headlights and Hypnotic 3D rear lights, two 12” instrumentation screens with innovative interface, DS ACTIVE SCAN which promises lounge-like comfort, night vision system for safety, DS PILOT Autonomous driving 2.0, and a range of efficient engines including three petrol and two diesel units plus a hybrid version with a petrol and two electric motors.

The new Citroen crossover will launch with a limited edition DS 7 Crossback La Première version which comes with fancy colors such as Cumulus Grey, Pearl White or Perla Nera Black contrasting with unique Nappa leather upholstery in a shade called Art Rubi. It also gets upgraded equipment as well as bespoke accents and badges, plus a set of unique PARIS 20-inch alloy wheels.