Even though it didn’t receive a warm welcome from the press and Aston Martin fans, they decided to put the Cygnet in production for 2011. The car is possibly the most luxurious city car ever built, but in beneath that fancy body and all the garnish, it’s based on the Toyota iQ which is fine in terms of technicalities, but not deserving of the Aston Martin badge!
The Cygnet, a tailor fit solution for the city, will help drive Aston Martin into the future. “This car is reality; Cygnet is the natural choice for those who want a premium, bespoke commuter car.” Pricing and specs of the car will be released closer to launch. Before this they said that only those who already have an Aston will be able to order a Cygnet, but apparently they’ve changed their minds!
“It is time to think differently. Aston Martin is honest and we don’t make compromises” says Aston Martin CEO Dr Ulrich Bez.
“Whatever we do, we do right. If we do performance, we do performance; we don’t downsize or compromise our sports cars. The Cygnet needs to satisfy the demands of emissions and space. It is a car without compromise, just like every other Aston Martin.
“Our customers need a small car for urban and city use, and they want the right tools for the right job, to downsize creatively without compromising intelligence, artistry and personality.”
Cygnet expresses a simple but fundamental idea: in the modern city, scale equates to speed and freedom. At just three metres long, the Cygnet gives the driver a new dimension of freedom, able to slot into gaps in traffic, exploit the smallest parking spaces, consume the least fuel and emit the lowest emissions, all while delivering exceptional levels of quality and comfort.
“Cygnet is small but luxurious, an Aston Martin tailor fit for the city,” says Marek Reichman, Aston Martin’s Director of Design. With an almost unlimited palette of materials, colours and textures, each hand-finished Cygnet will be truly unique, a personalised space within the city. “Luxury is not constrained by scale.”
Cygnet is a product of Aston Martin’s unrivalled experience in craft, technology and design. The future city will present a very different luxury brand landscape, as social change and legislation increases the division between urban and anti-urban product categories. With the Cygnet, Aston Martin will be at the forefront of these changes, ensuring the company’s enduring brand image will continue to prosper in new market conditions.
Dr Ulrich Bez continues: “The Cygnet is designed to support our sports cars by providing a greater degree of freedom in the urban context; it is a very special car, a premium but compact package with heart, soul and personality.”
