While most car makers are trying to come up with something funny or clever to show to the millions of Americans watching this year’s Super Bowl big game, Kia went for something much more interesting: Victoria’s Secret model Adriana Lima. The ad also features Motley Crue heavy metal band, mixed martial arts legend Chuck Liddell, and some other things. But frankly they’re all kinda overshadowed by Ms. Lima, and her fancy outfit.
Watch a teaser video for the 60-second ad after the jump.
In the spot, titled “Drive the Dream,” the new 2012 Optima Limited races through a Gen X couple’s wildest thoughts as they sleep, including: Victoria’s Secret® Angel Adriana Lima waving the checkered flag at a speedway; an in-your-face Motley Crue concert; mixed martial arts legend Chuck Liddell battling in the ring; a heroine and hunk on horseback in a romance novel setting; champion bull rider Judd Leffew taming a bucking rhinoceros; and a fairy tale ending.
Thanks for sharing the teaser video for our Big Game commercial! We’re excited for you all to see how we integrated Miss Lima, Chuck Liddell, and Motley Crue. In fact, we just can’t wait for the Big Game – here’s the full length video: http://bit.ly/KiaBG2012. Enjoy!
What other celebrity cameos are you all looking forward to during the Big Game this weekend?
Cheers,
Alicia – Kia Social Media Outreach Team