2012 New York Auto Show marks the 25th anniversary of Land Rover brand in the United States. On this occasion, LR turned up at the show with two very fine concept cars, both of which to spawn produciton models over the next few years. First we have the new DC100 expedition – an updated version of the DC100 concept which is a preview of the next-gen Defender, and the Range Rover Evoque Convertible.

The Evoque is currently a design study, but everything about it is virtually production-ready. There’s also a market for such a trendy car, but Land Rover officials are yet to confirm it will make production.

LR celebrated the anniversary ahead of the New York show at a VIP celebration where the 1987 Range Rover Classic and 2012 Range Rover Evoque were on display, with NFL star Bart Scott and TV personality Kelly Bensimon. As part of the event consumers were invited to an urban off-road adventure where they drove the 2012 model year vehicles at a custom-made course in the heart of New York City’s meatpacking district. Heritage Land Rovers on display at the off-road course included: 1987 Range Rover, 1993 Land Rover 110, 1995 Range Rover Classic, 1995 Camel Trophy Discovery and a 1966 Series IIA.

“The outlook for the company in this its 25th anniversary year in the US is strong and deserving of recognition here in New York City, our largest metro Range Rover market in the world,” said Kim McCullough, Brand Vice President, Land Rover North America. “With the renewed focus, enthusiasm and energy that the company holds for the brand, I have no doubt the next 25 years will be as strong as the last.”