Lamborghini London has come up with a great publicity gig called ‘Lamborghini Uncovered.’ The idea is they bring out the latest models as well as a couple of very rare historic models and put them on display, not in a museum or a gallery, but in world-famous landmarks in London. It gives the enthusiasts a very rare opportunity to get one on one with Lamborghini’s legendary models including the Miura and the Countach, among others. It will give Lamborghini brand a great public image and make it even more popular.

Here’s some of the highlights of Lamborghini Uncovered Open Air Museum:

Marble Arch, Kings Road and a space by Tower Bridge to give Lamborghini enthusiasts from all over the world the opportunity to get close to models such as a 350 GT, a Miura SV and the last Countach to come off the production line: a silver 25th Anniversary model.