And so it begins. His first day in Stuttgart, as a Mercedes AMG Petronas driver, and they asked Lewis Hamilton to do a publicity video for the new Mercedes CLA. In their defense, it was better to see Lewis driving around and talk about his Formula 1 career, than him sitting in an office. Let’s just hope they don’t get carried away. When Schumi joined Mercedes F1 they asked him to do lots of commercial stuff, and we all know how his career ended.