Martini and Porsche Renew Motorsport PartnershipTuesday, May 7, 2013 12:57 by Arman Barari
The iconic Martini racing livery is officially back as Martini and Porsche announce a new partnership. The legendary Martini stripes will make debut on the new Porsche 911 GT3 Cup car during the opening round of the Porsche Mobil 1 Supercup in Catalunya, Barcelona, Sunday 12 May.
This occasion also marks the 150th anniversary of the Martini brand, in the same year that Porsche 911 is celebrating its 50th anniversary. The driver who will be in charge of displaying the distinctive dark blue, light blue and red stripes of MARTINI is nine-time world rally champion Sebastian Loeb.
The 39-year-old Frenchman will compete in two rounds of the high-profile Porsche Mobil 1 Supercup in Catalunya and Monte Carlo. He has a very busy schedule this year, including Pikes Peak and a couple of endurance races, in addition to his routine rally endeavors.
Arnaud Meysselle, MARTINI® Global Category Director of Vermouth and Sparkling Wine, said of the rekindling of the partnership of two iconic brands: “This is an extraordinary year for MARTINI® as we are celebrating our 150 Anniversary. Partnering with Porsche once again, during 50 Years of 911, and seeing the new 911 GT3 Cup car adorned with MARTINI® Racing Stripes is a special moment for the brand and MARTINI® Racing enthusiasts alike. We believe LUCK IS AN ATTITUDETM and the resurrection of the celebrated partnership between MARTINI® Racing and Porsche is the start of a new chapter in this legendary story.”
Jonas Krauss, Head of Porsche Mobil 1 Supercup said: “From the first day the beloved stripes of MARTINI®Racing decorated a Porsche 906 in 1968, the illustrious pairing has gone on to claim some of motorsport’s most coveted titles, including numerous Le Mans 24 hours titles, during what is now considered to be a classic period of motorsport. We’re excited to be once again partnering with MARTINI® in its 150 Anniversary year.”