The name of the successor to the Bugatti Veyron has been one of the worst kept secrets in the auto world, as we’ve known it for a while. But now it’s official, and we also have a definite date for its debut. The 2017 Bugatti Chiron will make its world premiere at the 2016 Geneva Motor Show next March.

Now it might feel a bit anti-climactic the way they announced what is going to be the “world’s most powerful, fastest, most luxurious and most exclusive production super sports car,” but Kudos to Bugatti for not beating around the bush like other car makers do when they come up with a new model. In fact, they’ve been so quick with their marketing efforts, they say they’ve already bagged more than 100 orders from loyal customers.

As for why the Veyron successor is called Bugatti Chiron, it is named after Louis Chiron, a legendary racing driver who won virtually all the major grands prix for the brand in the 1920s and 1930s. It is supposed to convey the same sense of success and unbreakability for the car. What an honor it is to have your name on the world’s most awesome car!

“The development brief for the Chiron can be summarised in one sentence and is probably the shortest in the history of the automobile: we want to make the best significantly better,” says Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S. “The Chiron will set new standards in every respect. We will continue to produce the world’s most powerful, fastest, most luxurious and most exclusive production super sports car. This is the claim of Bugatti and our customers.”