Bugatti Automobiles S.A.S. is celebrating a new milestone, the production of the 100th Bugatti Chiron. Finished in a unique paintwork, the €2.85 million hypercar marks the achievement of firm’s mid-term goals, and is a harbinger of more good days ahead. 

Ordered by a customer from the Arabian peninsula, the 100th Bugatti Chiron features a dark blue carbon fiber body which, for the first time, is treated with a matte finish. The whole thing is then complemented with red accents and details, a theme that continues inside the cabin and gives this special Chiron a nice sporty edge.

So despite what they used to say in the days of the Veyron about the car being a total financial disaster – since it cost more to produce than it was sold for – by sticking with it Bugatti has managed to create a successful business model. Somehow they have convinced people that it is normal to pay close to three million Euros for what is basically a toy. Each year they are selling 70 vehicles now, and they are going to produce a total of 500 Chirons in various guises. So yes, things are going good at Molsheim.

Stephan Winkelmann, President of Bugatti Automobiles S.A.S., congratulated the owner: “I find the 100th Chiron especially pleasing. It is dynamic and elegant in equal measure. This car shows that Bugatti produces highly individualized masterpieces of automobile craftsmanship that are simply unparalleled.”