Audi has been pretty clever with their Super Bowl 50 “Big Game” commercial. It promotes the new Audi R8 super car by comparing the thrill of driving it to the going up to space in rocket. But the main highlight of the ad, and what makes it memorable, is David Bowie’s Starman playing toward the end.

Here’s the story of their Super Bowl commercial according to Audi: Surrounded by memories of the Space Age’s golden years, a retired astronaut has lost his zeal for life. But when his son shows up and hands over the keys to the new 205-mph Audi R8 V10 plus, a rocket ride under the stars stirs newfound life within the Commander. It’s a universal reminder that amazing things happen when we choose exploration, technology and the moon.

https://www.youtube.com/watch?v=yB8tgVqmKzw

Powerful stuff, eh?