Very few of the athlete brand ambassadorships have worked as well as what Roger Federer has going on with Mercedes-Benz. Porsche could have beaten that with Maria Sharapova, but that whole doping thing kind of ruined that. At any rate, Federer has now shown once again how much trust and affection he had for this brand by committing himself to one of the weirdest and yet most profound commercials ever made for a car, which is in this case the Mercedes SL.

People always say Roger Federer is way too serious a man and that he doesn’t have a sense of humor. Well, what you’re about to watch will change your opinion of the man forever:

“By putting Roger  in an inherently sharable, fully digital campaign, preceded by a week of teasers on MBUSA’s social channels, we hope to provide some entertainment for  tennis fans and pique interest in our own icon among social- and digital-first consumers,” said Mark Aikman, general manager of marketing at MBUSA. “The Mercedes-Benz SL evokes the iconic design that lasts through the ages, which pairs well with the legends of tennis and the origins of Roger’s stature today.”