BMW’s new compact SUV, the X1 is finally revealed in full, but there is not much to get excited about because it looks exactly the same as the concept version shown before. that makes us wonder why BMW spent so much energy teasing this car in many different ways?!
Well, the answer is marketing! Every new car needs it but some of them just need it more! BMW X1 cannot rely on the way it looks to sell (it’s surprisingly ugly!), neither can it be proud of its great capabilities (it’s just a jacked up 1-series) so the company has to reflect on its reputed badge.
The car launches with a wide range of engines , mostly diesel, best of which develops 204 hp and will cost you around 34,000 euros. Whilst the most powerful petrol unit has 258 hp.
So 2010 BMW X1 is not very good value for the money. For ten grand less you can get a fully loaded Nissan Murano or Toyota RAV4, but again it’s all about the badge!
more pictures: BMWblog
