Apparently crap product-driven economy of China is doing pretty darn well, because there is such a huge demand for high-end exotic cars such as Lamborghini in that country that most of the manufacturers are either appointing new dealers or updating their current outlets. As for Lamborghini, well they are doing both! They are opening a new showroom in Hangzhou, and getting a new and bigger location for their Beijing dealership which makes it the largest sales outlet for the Raging Bull brand in Asia.
Automobili Lamborghini has turned in a constant sales growth in the Chinese market. During the first ten months of 2009, sales in China increased by 23,1% (with 64 cars delivered), and by the end of the year Lamborghini expects to reach the record number of 80 sold units, as compared with 72 in 2008. In overall terms, 26,8% of Automobili Lamborghini’s total sales during the last fiscal year was achieved in the Asia-Pacific area, compared with 22,8% the previous year.
This new showroom will join the other six showrooms in Guangzhou,Shanghai, Beijing, Chengdu, Xiamen and Hong Kong. This expansion is part of the Sant’ Agata Bolognese-based company’s growth strategy for its worldwide commercial network, and reflects the success already achieved in China.
“With its speedy economic development, China has attracted the attention of the entire world. And, the strength of this Asian economy continues to provide strong potential in terms of new growth,” commented Stephan Winkelmann, President and CEO of Automobili Lamborghini SpA. “Demand for high-end automobiles has increased suddenly over the past few years, and more and more prosperous citizens of the People’s Republic are showing they are mesmerized by the extreme, uncompromising design of our brand. No other car offers the incomparable excitement of a Lamborghini to this particularly young target group.”