DJ Funkmaster Flex, who apart from being a hiphop icon is also a celebrity car customizer, has prepared a tricked out Fiesta for his ‘Funk Flex Full Throttle’ which premiers this Sunday, May 2 on MTV2. Flex has been associated with Ford for a long time, and he has worked on their high performance models and big SUVs, but it’s the first time he takes on a small hatchback!
This modded fiesta will be a part of the Funk Flex Full Throttle Giveaway, in which one lucky viewer will have the chance to win it. As for the car itself, it comes with a a custom body kit, wheels, tires, lowering kit, a Funkmaster Flex signature two-tone paint job and a custom interior.
“Ford has had a partnership with Funkmaster Flex that dates back to 2005 which allows us to become a part of Flex’s world and connect with today’s young urban consumers in a way that is most relevant to them,” said Crystal Worthem, manager, Multicultural Marketing. “Being able to incorporate the Fiesta into a show that will allow us to continue to highlight the customization potential of this vehicle by someone who is an authority when it comes to vehicle customization is exciting for us.”
‘Funk Flex Full Throttle’ is a high-adrenaline tour of music and car culture—the ultimate ride for fans who love to live in the fast lane. During each 30-minute episode, Funkmaster Flex will interview some of the hottest Hip-Hop artists with his signature raucous, familiar style. Flex will also give the artists and viewers a look at his latest car customization projects. Whether Flex is on location during Spring Break, checking out the latest products at the Ford booth during the New York Auto Show or just hanging out in his shop, ‘Funk Flex Full Throttle’ will be there to take viewers inside the Hip-Hop and car customization lifestyle. Entertainers set to make an appearance on the show include Juelz Santana, Fabolous, Mike Epps, Diddy, Swizz Beatz, Nicki Minaj, Jadakiss and Ludacris.
“The Fiesta is definitely a vehicle that has major customization potential but also can stand on its own without having to do anything to it all,” said Funkmaster Flex. “Whoever wins this vehicle is going to be hitting the streets in a mean vehicle that has some serious technology on the inside. Ford really got it poppin’ with this vehicle and showed how you can take a small vehicle and push it to the next level.”