/BMW M3 GT2 Art Car By Jeff Koons

BMW M3 GT2 Art Car By Jeff Koons

bmw m3 art car 1 at BMW M3 GT2 Art Car By Jeff Koons

American Designer Jeff Koons unveiled today at Paris the 17th official BMW Art Car, which he had the privilege of painting. It’s a BMW M3 GT2 and the reason they’ve picked this car is because they are actually going to race it at 2010 Le Mans 24 Hours. The car is currently on display at in the Forum of the Centre Pompidou.

You can find the story behind this car along with a short video of it after the jump, we just have to point out Mr.Koons has done a much better job creating a BMW Art Car than Jezza and associates in the last season of Top Gear!

bmw m3 art car 2 at BMW M3 GT2 Art Car By Jeff Koons

As part of his creative process, the artist collected images of race cars, related graphics, vibrant colors, speed and explosions. The resulting artwork of bright colors conceived by Koons is evocative of power, motion and bursting energy. Its silver interior along with the powerful exterior design, the Art Car will impart a dynamic appearance even when it’s standing still.

“These race cars are like life, they are powerful and there is a lot of energy,” said Koons. “You can participate with it, add to it and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car – it’s really to connect with that power.”

Koons has been in an intense collaboration with BMW’s team in Munich for months – melding his skill with sophisticated BMW engineering – to ensure that the 17th BMW Art Car will be race-ready for the 24 Hours of Le Mans.

Traveling back and forth to Germany many times since the February 2 announcement that Koons would create the 17th BMW Art Car, the artist has worked with the BMW engineering and design teams to conduct in-depth explorations of materials and application options that will prove crucial to optimizing both the aesthetic and aerodynamic attributes of the race car. Working with actual 3-D computer-aided design (CAD) models of the BMW M3 GT2, Koons could simulate the application of the graphic to the car’s surfaces and evaluate it from all angles.

Koons even donned a helmet and joined BMW’s American Le Mans Series race team for testing in Sebring, Florida, on February 23. Koons was able to experience the M3 GT2 at race speed to further inspire his design. As Koons describes it, he witnessed “the raw unfiltered performance” of the M3 GT2 from the seat of a historic BMW M1 race car. Koons also drove a BMW M3 Coupe on the circuit to further the dynamic exercise.

Under Koons’ direct guidance and supervision, his BMW Art Car was produced in assistance with a team of BMW engineers and designers at Schmid Design, (ORT), Bavaria. The challenge to create the BMW Art Car had to do with using a light material and a design that would not interfere with the racecar’s aerodynamics and weight. Timing was also an issue, as there was only a two month window between the first design sketches and the Paris world premiere. This is why digital print on car wrapping vinyl was used covered by a double clear-coating to bring out the color. To apply hundreds of dynamic lines of Koons’ design onto the car, CAD designs were translated from 3D into 2D for the printing process and then painstakingly applied to the entire car as well as onto individual spare parts. Koons design incorporates many bright contrasting colors to communicate the aesthetics of power. The concept design was transformed into hard eged lines of color. Graphics of debris were added to the rear sides and back of the car to similute the power of the car. Furthermore, two graphic rings on the rear of the car represent supersonic acceleration.

Koons and BMW

The germination of Koons’ collaboration with BMW began in 2003, when he expressed his desire to create a BMW Art Car. His relationship with BMW started more than two decades ago when he drove a BMW while residing in Munich, home to the BMW Group headquarters. Koons is known for his heartfelt appreciation of cars. Earlier this year he was even recognized by music icon Bono of U2 as one of the ideal artists to design a car that would make the world fall in love with automobiles again.

Koons’ creative process for the BMW Art Car mirrors techniques, some borrowed from transportation design and development, which he regularly employs for his artistic production. For example, in the creation of Koons’ monumental sculptures, his studio uses 3-D CAD models to evaluate the surfaces, assembles them via methods found in bike chop shops, and paints them in a manner based on sophisticated automotive painting techniques.

The 24 Hours of Le Mans race

In April 2010, BMW Motorsport Director Mario Theissen announced the driver line-up for the 24 Hours of Le Mans. Andy Priaulx (GB), Dirk Müller (DE) and Dirk Werner (DE) will race the BMW Art Car #79. Jörg Müller (DE), Augusto Farfus (BR), Uwe Alzen (DE) will drive the BMW Le Mans car #78.

The 24 Hours of Le Mans is the world’s oldest endurance race in all of sports car racing, held annually since 1923 near the town of Le Mans, Sarthe, France. Commonly known as the Grand Prix of Endurance, it is organized by the Automobile Club de l’Ouest (ACO) and runs on a circuit containing closed public roads. The race is designed not only to test a car and driver’s ability to be quick, but also to last over a 24-hour period.

French auctioneer and racing driver Hervé Poulain first had the idea of asking an artist to paint the car he himself would compete with. Taking up this initiative in 1975, American artist Alexander Calder painted a BMW racing car, thus laying the foundation. The Art Car experiment was soon continued: a year later, Calder Art Car co-driver Sam Posey introduced Frank Stella to the idea of BMW Art Cars when the New York-based artist covered a BMW with his typical grid-like pattern. Stella’s work was followed by a series of celebrated pop artists: Roy Lichtenstein, Andy Warhol and Robert Rauschenberg. Apart from Rauschenberg’s Art Car, all these took part in the Le Mans 24-hour race, some of them enjoying remarkable success.

The BMW M3 GT2

Derived from the BMW M3 high-performance sports car, the BMW M3 GT2 boasts a 4.0-liter V8 engine with a maximum output of 500 bhp, an upgraded chassis, racing-caliber brakes, and extensive use of lightweight materials.  Able to reach 100 mph in 3.4 seconds, the BMW M3 GT2 is rapidly emerging as a real first year contender at this year’s event.

For the Comeback at 24 Le Mans BMW Motorsport is supported by numerous successful partners. This is why the BMW M3 GT2 will be labeled with the logos of Castrol, Crowne Plaza, Dunlop, Randstad, Sympatex, LuK, H&R, BBS and NGK for the race on the “Circuit de la Sarthe”.

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