Cadillac’s new CTS Coupe is arriving at US dealerships ahead of schedule to start a new era in the company’s history. And by the looks of things it’s going to be a successful era because this fine car has a starting price of just $38,990. Apart from everything, that is a reasonable price for something so good-looking!

You can have the CTS Coupe with a 3.6-liter V6 with 304 hp and 370 Nm of torque. You also have the choice of rear or all-wheel-drive, and six speed manual or automatic gearbox. You also get a lot of kit with the car and, as GM promises, higher quality than its sedan and wagon brothers.

But we are going to wait for the 500+ hp CTS-V Coupe!

The launch of the CTS Coupe has added excitement to Lansing Grand River Assembly, said Mike Green, president of UAW Local 652. The plant launched the first CTS almost 10 years ago. It expanded the CTS line to include the CTS Sport Wagon last year.

“It’s nice to add a product that gives consumers another choice, especially one such as the Coupe that’s been getting such rave reviews,” Green said. “The Lansing Grand River team members deserve a great deal of credit for making the Coupe a reality.”

The CTS Coupe won the Eyes on Design concept award at the 2008 North American International Auto Show. Autoblog described the production model as “audacity in motion.” Car and Driver wrote that the 2011 CTS Coupe added “more style and a higher concentration of performance to the CTS’s winning formula.”