BMW released a new collection of their lifestyley toys and accessories as well as fashion items. In this vast collection you will find something for everyone! from Snow Racer sleds to USB sticks, from watches to back packs. This is actually a clever way of marketing, because what they actually do is promoting the brand, and making money from it! You can buy these mostly useless stuff form BMW dealership or on the Internet from their site.

The collection tells the Story of Joy with exuberance, engaging dialog, and holds many surprises in store. It demonstrates the typical BMW dynamism in fantastic colors, permits a range of combinations, and has unexpected details that create a joyous mood. JOY is available for the whole family. This line of products has the Story of Joy literally woven into it – you can read the BMW Joy manifesto on the interior of every item: “Joy is our promise …”

Hot on the slopes: the BMW Snow Racer.

Every child who finds this speedster under their Christmas tree will hope that winter never comes to an end. The BMW Snow Racer,with its smooth, replaceable metal runners, is pure winter joy. The sporty sled isn’t just quick off the mark and a stunner on the slopes – it also offers safe fun in the snow. Its precise steering mechanism with suspension soaks up small bumps as you go and the non-slip wheel, which has a limited steering lock, prevents overly risky manoeuvres. An ergonomic seat and broad runners where kids can place their feet ensure a stable sitting position. And the horn on the steering wheel means that you can warn Sunday strollers to get out of the way.

This combination of fun, safety, and high-quality materials (the BMW Snow Racer is made of cold- and UV-resistant plastic) has been safety-approved by TÜV Rheinland. The silver Bobby Bob in BMW Motorsport design is suitable for children from four to ten years old.

Facts and figures:

BMW Snow Racer

Weight: 6 kg

Max. load: 50 kg

A bag that’s full of joy: the BMW Joy back pack.

Santa Claus would be well advised to upgrade to a BMW Joy back pack for Christmas. The specially ventilated, thickly padded back of the BMW Joy back pack makes it exceptionally comfortable to wear. Different sized compartments lined with fleece provide room for documents, drinks, computer equipment, and other travelling items. With premium black coloring, decorated with Joy lettering, and also coming with a bag tag and BMW badge, its outside is as much fun as its inside.

Time to celebrate: the BMW Classic ladies’ watch.

The BMW Classic ladies’ watch shimmers in its classical look. Its elegant black dial, with three white hands and date display, is enclosed in a 30 mm stainless steel casing that is water resistant up to 10 atm. The fastener and clasp are made of the same fine metal and, offset against a black leather strap, a classic look is emphasized. A discrete BMW logo on the dial, and the laser-engraved BMW logo on the back of the precision Swiss Quartz mechanism, complete this decorative piece. The watch is supplied in a high-quality leather case.

Facts and figures:

BMW Classic ladies’ watch

Material: stainless steel, leather 

Motorsport for the little ones: the BMW M3 GT2 in toy form.

The BMW M3 GT2 asconvertible version for children – this kid’s racer is a perfect replica of the legendary BMW racing car. Even subtle details like the M logo on the doors and the sponsor’s branding beneath the radiator grill have been reproduced. Little racing car drivers can sit comfortably on their BMW M3 GT2’s adjustable seat.

The BMW M3 GT2 is available for racing drivers from three to five years old – in two versions. There’s a motorized version with a maximum speed of 2.5 m/h, forward and reverse gears, and a 1.5-hour driving time before being recharged. With the pedal version, the diminutive drivers determine the speed and rest periods for themselves.

Facts and figures:

Motorized version

Weight: 12.5 kg

Pedal version

Weight: 8 kg

The key to data storage: the BMW USB stick

Would you like a BMW for Christmas? Wouldn’t it be nice to find a little package containing a BMW key beneath your Christmas tree? The BMW USB stick looks like a genuine vehicle key but, in reality, it’s an original data-storage device for when you’re on the go.

The BMW USB stick boasts exceptional design, functionality, and unique details: a gentle click on the trunk-button slides out the well-protected USB plug, making the stick ready for storing up to 8GB of data. At the risk of mistaking it for your vehicle key, you should nevertheless take the BMW USB stick with you in your car – especially when it’s loaded with your music along with other documents and photos. The stick fits perfectly into the BMW USB audio port or the USB port of other modern navigation systems. Simply plug it in, turn on your audio system, and enjoy your own personal music mix while you drive. 

Stylish declaration: Joy never says never.

The T-shirts in the BMW Collection broadcast their message loud and clear – and with style: “JOY NEVER SAYS NEVER” is printed on these tees for men, women, and children. And you can read the statement once again on the neck, where it is discretely woven into a cotton ribbon around the collar. This fine detail is not only incorporated into the T-shirts but into all of the clothing in the collection.

The JOY polo shirts with concealed buttons are perfect for anyone who loves the sporty BMW look and doesn’t like to skimp when it comes to design and quality. High-quality cotton makes them pleasant to wear, whereas the contrasting colors on the inside of the collar, the collar, and in the decorative stitching give the shirts a dynamic elegance.

Whatever the weather, there’s always a reason to be joyful.

Being in a good mood does not depend on the temperature. It’s a matter of your attitude. And with the BMW Collection, you’ll always feel good – even in the cold. Take for instance the casual sweat jacket with its furry hood, which is adjustable using a woven band. With big JOY lettering on the chest, stylish knitted pullovers offer the perfect his-and-hers looks. The complementary V-neck and zip collar are an added touch.

Even if it’s bitter cold, you will be overjoyed to have this ladies’ down jacket as part of your wardrobe. Generously lined with feathers and with a large hood, and also breathable and wind and water resistant – it will keep you cozy right through

the winter. And, in style. Fashionable fitted-cut seams and white piping around the hood and zipper make this jacket a cheerful and snuggly eye-catcher. And of course, it comes with a promise of JOY – printed on the back.

Joy for life: accessories with the JOY factor

Take your luggage in style with the BMW Collection’s JOY messenger bag. The messenger bag safely accommodates all conventional 17-inch laptops, with extra compartments for organizers, phones, and tickets. Embroidered JOY lettering decorates the side.

With the JOY backpack, travelers can shoulder their load with ease. Intelligently conceived compartments with fleece lining and zip closures accommodate your laptop and travelling office. We’ve even thought of a specially insulated drink compartment. A padded back and special ventilation system ensure that it’s extremely comfortable to carry. Also: there’s a BMW badge and JOY lettering on the front.

Enjoy flying? Then this JOY trolley case should be your preferred travelling companion. Compact dimensions suitable for use as cabin luggage, but with spacious stowage that allows you to pack for an entire weekend. With telescopic handle, quite rollers, it further expands with a zipper if you’re taking along a bit more. The JOY manifesto on the inner lining reminds you of the joys of travelling. All luggage is supplied with our exclusive “JOY TRAVELS IN STYLE” bag tags.