Opel top branch managers are apparently very fond of the pop culture! They’ve been involved with music and entertainment for a long time. They once brought Sean Paul along to unveil the new Corsa and sing a song for it, and now they’re appointing a 19-year old singer as the new brand ambassador. She is Lena Meyer-Landrut, 2010 Eurovision Song Contest Winner, and she’s very cute!

Lena gave a one-hour surprise concert at the end of Opel’s Day of the Open Door in Russelsheim to celebrate this partnership which will be very fruitful for her financially. Opel too will benefit from Lena’s image. She’ll help the company to maintain its young and trendy image that cares about what’s important for the young generation.

“We are very happy to have such a great representative for our brand. Lena is a young, vibrant woman, who adds excitement to our brand. We are simply a great fit: Music is the most emotional way we communicate. Opel’s design language is the most emotional on the market. Lena’s unconventional character sits well with us, too. With Lena, we can bring our brand claim “Wir leben Autos” to life,” Visser told a roaring crowd before Lena’s concert.

Decisive for the choosing Lena as Opel’s brand ambassador was her powerful style, her extraordinary talent and the passion she brings to her music. The long-term cooperation with Lena includes support for Lena on the way to Eurovision Song Contest 2011. Lena will support Opel as a Brand Ambassador with various brand and product initiatives.