In a very clever move, Jeep has teamed up with Activision Publishing, the creators of Call of Duty series and named their new special edition Wrangler after the new CoD, Black Ops! This limited-edition Jeep will become available next month, just like the game, starting from $30,625 for the two-door model and $33,500 for the four-door. And it comes with some very cool features.
The Black Ops Edition is based on the Jeep Wrangler Rubicon model and features massive 32-inch dark Rubicon wheels in a high-gloss Mineral Gray. The vehicle’s exterior color is black and features Call of Duty: Black Ops graphics on the roof and front quarter panels. It also gets taillamp guards and a fuel-filler door from Mopar, live axles with locking differentials in the front and rear, and a two-speed transfer case.
So if you are thinking of buying a Wrangler, make sure it’s a Black Ops model becasue it’s just better. They didn’t say how limited this car is though!
“The Jeep brand’s partnership with Activision marries the world’s most capable and iconic vehicle – the Jeep Wrangler – with one of the world’s most popular entertainment experiences,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “As a result, we are able to expose the Jeep brand and its legendary capability to an entirely new group of consumers.”
“This is a dynamic and fully integrated partnership that brings together two iconic brands across a full array of consumer touch-points,” stated Brad Jakeman, Chief Marketing Officer, Activision Publishing, Inc. “From the beginning our teams worked together to make this a truly creative partnership that added to the consumer experience of both the Jeep and Call of Duty: Black Ops brands.”
“It was important for us to make sure that the Jeep partnership would be authentic and enhance the setting we immerse our fans in with Black Ops,” said Mark Lamia, Studio Head of game developer Treyarch. “Our work with the Jeep team focused around using the Jeep Wrangler in our levels, and gameplay experiences, and translating the style and look of the vehicle in Black Ops to the Jeep on the showroom floor that our fans can own.”