Aston Martin will put the new city car, Cygent into production in early 2011. So creating hype for the car, they put one on display at world’s most prestigious department store, Harrods, in the iconic Brompton Road window display in central London. It is the first time Aston shows the actual production version of the Cygnet to the public.
This is a very clever marketing move, becasue the kind of people who shop at Harrods are the kinda people who are willing to pay a big lump of money for a small car with a posh badge. They see stuff, and they get them if they like the looks of them, and the Cygent stands a good chance winning a lot sales just like that!
Aston Martin describe the Cygent as an ultra-compact, high luxury city car, but peel away the fancy skin and you will end up with a Toyota iQ which is hardly glamorous! But fashion-obsessed customers of this car wouldn’t care about that when they see the cutesy design and magnificently luxurious interior.
Harrods is a suitably central location for this important debut. Located in the heart of Knightsbridge, the celebrated store has been at the forefront of luxury retail since it was founded in 1849. Offering the finest merchandise from this most prominent of London locations, as well as from satellite sites around the world, Harrods provides unrivalled choice and a bespoke personal service that attracts loyal customers as well as a host of international visitors.
Harrods has over 360 departments, spread over seven floors of its iconic Knightsbridge building. The store’s vast selection of merchandise ranges from international haute couture to cutting edge technology, as well as an unrivalled choice of exquisite food and drink in the world famous Food Halls. Harrods also offers exclusive services including By Appointment Personal Shopping and Beyond to provide a total lifestyle experience. The Harrods ethos of ‘anything is possible’ sets out to surpass the desires and expectations of its customers.
The Aston Martin Cygnet will go into production in 2011 at the company’s global headquarters in Gaydon, Warwickshire in England. The car will be the eighth major production car Aston Martin has introduced at its state-of-the art facility since 2004, offering further evidence of the company’s ongoing commitment to British manufacturing, backed-up by a dedicated local workforce and supplier network.