As you know these days supercar-branded merchandise make more money for the manufacturers than the actual cars! So to boost their income Lamborghini launched a new online store as well. This website offers official Automobili Lamborghini brand merchandise from the Collezione Automobili Lamborghini. The available items include clothing, accessories, collectibles, gifts, model vehicles, posters and more.
“The Lamborghini e-commerce store continues our brand extension strategy of offering high-end products that allow our customers to embody the spirit of our super sports cars in all aspects of their lives,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A. “Our fans and customers will find that the Lamborghini online store offers access to a more glamorous and exclusive world consistent with the Automobili Lamborghini brand.”
The new Lamborghini e-commerce store features a product menu with high definition images and mobile zoom; a dynamic shop window that scrolls and renews constantly; personalization options; and the ability to order directly without registering online. A dedicated call center offers customer care before and after purchase.