With the new advertising campaign for the A7 Sportback, Audi is emphasizing on the car’s high level of technology and engineering using a very cool Rorschach animation. All it wants to say is that the car has been engineered just as the designers initially imagined it, but it says it in an amazing fashion showing the process of the A7 shaping up from thoughts. It is one of those sophisticated ads that we like a lot. Honestly, we’ve seen enough funny commercials!