For most people Aston Martin cars are best remembered with James Bond movies. But with the DBS and Vantage on the line, the new four-door Rapide is not likely to get a decent role in an upcoming Bond film. So Aston rolled up sleeves and got busy making their own film!
Going with the whole Bond theme, Aston Martin Rapide film is a story about a group of agents as they attempt to deliver a precious object, time, to a mystery figure. The ethos of the film is said to be based on one of life’s quandaries: the more success you had, the less time you had to share it with the people who mattered.
This is part of Aston’s efforts to get more involved with new social trends, Facebook, Youtube and Twitter. The new digital campaign includes a series of films that will be eventually joined to make a full film. Each episode can be watched on Aston Martin website.
Film Director, Donnie Masters from Serious Pictures said; “We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It’s an action-packed Aston Martin story in three parts, designed to entertain our audience. We’re not hard selling, we’re showcasing. After all it is the thinking man’s (and woman’s) performance car.”
This exciting online campaign features a number of Aston Martin’s carefully chosen preferred partners, who all share the marque’s dedication to luxury, quality and exclusivity.
As the marque’s first production four-door sports car, Rapide encapsulates core values of Power, Beauty and Soul; four ‘swan wing’ doors provide access to cosseting sports seats both front and rear bestowing occupants with ample accommodation. A 317 litre luggage compartment affords generous space for belongings for all four passengers, creating an Aston Martin which can be enjoyed on any occasion, anytime, anywhere.
