Lotus joins the growing lineup of car makers who are trying to make a few extra bucks by selling their branded merchandise. The Italian brands started this trend which is understandable since they are from the land of fashion and style. We wonder though, what possessed the Norfolk-based company to do so!

Lotus Originals, as they call it is inspired by the Lotus DNA of innovation and design excellence. The first luxury lifestyle collection is a range of performance outerwear, refined, luxury knitwear and leather goods that reflect the craftsmanship, heritage and spirit of Lotus. They are currently only available from Lotus website, but later in 2011 a London flagship store will be opened.

Lotus has worked with the best suppliers and materials ensuring that the range reflects the future of Lotus. The clothing collection is accompanied by a range of Lotus Originals lifestyle accessories. Hand-crafted luggage is available in sumptuous tan leather or lightweight canvas and calfskin leather driving gloves in tan, black, Lotus green and bright yellow are the ultimate driver’s indulgence. Exclusive gaming sets in lacquered carbon fibre and leather wallets, belts and luxury desk accessories are also available as part of the Lotus Originals lifestyle range.

Wiebke Bauer, Director of Licensing and Merchandising for Lotus said: “Our goal with the Lotus Originals concept was to create a range of apparel and accessories that really capture the true spirit of our iconic British brand. Lotus Originals isn’t just for traditional car enthusiasts, on some of the pieces the branding is very subtle allowing the style and quality to shine so we hope that it will appeal to a much broader audience. We have developed a collection that is luxurious in a classic, understated way so it is easy to wear every day yet still make you feel part of our very special brand.”