Vauxhall has come up with a new idea of promoting the Corsa. It’s called Carwalk, or car catwalk, and it’s basically a normal 20 meter catwalk stage constructed across the roofs of three Vauxhall Corsa cars!
This Carwalk marks the tenth season of Vauxhall Fashion Scout, a showcase for the best up-and-coming fashion designers, at London Fashion Week. The models, who normally perform on perfectly polished catwalks, spent a week learning to sashay at a height of over 1.5 metres ahead of the carefully choreographed three hour show.
This is actually a cunning idea to grab the attention of the fashion-obsessed people of London. Those models must have a hard time though, having to pose out in the cold!
Wendy Towler from Vauxhall Motors commented: “What better way to highlight our long-running commitment to emerging British fashion than by creating the world’s first carwalk and giving young designers a unique platform to showcase their talents.”
Vauxhall Fashion Scout has become an established fixture during London Fashion Week with a reputation of unearthing some of the best British fashion designers including William Tempest, Prophetik and Bodyamr who have gone on to dress Cheryl Cole, Emma Watson and Daisy Lowe respectively.
