/Vauxhall Presents World’s First Carwalk

Vauxhall Presents World’s First Carwalk

vauxhall carwalk 1 at Vauxhall Presents Worlds First Carwalk

Vauxhall has come up with a new idea of promoting the Corsa. It’s called Carwalk, or car catwalk, and it’s basically a normal 20 meter catwalk stage constructed across the roofs of three Vauxhall Corsa cars!

vauxhall carwalk 2 at Vauxhall Presents Worlds First Carwalk

This Carwalk marks the tenth season of Vauxhall Fashion Scout, a showcase for the best up-and-coming fashion designers, at London Fashion Week. The models, who normally perform on perfectly polished catwalks, spent a week learning to sashay at a height of over 1.5 metres ahead of the carefully choreographed three hour show.

This is actually a cunning idea to grab the attention of the fashion-obsessed people of London. Those models must have a hard time though, having to pose out in the cold!

Wendy Towler from Vauxhall Motors commented: “What better way to highlight our long-running commitment to emerging British fashion than by creating the world’s first carwalk and giving young designers a unique platform to showcase their talents.”

Vauxhall Fashion Scout has become an established fixture during London Fashion Week with a reputation of unearthing some of the best British fashion designers including William Tempest, Prophetik and Bodyamr who have gone on to dress Cheryl Cole, Emma Watson and Daisy Lowe respectively.

vauxhall carwalk 3 at Vauxhall Presents Worlds First Carwalk

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