Vauxhall is trying to use the power of Facebook to promote the Corsa. They’re targeting younger generation with the Street Style campaign, which is a follow up to the TV ad, and offers them the chance to win a free Car.
What you have to do win this limited edition Vauxhall Corsa is to first make sure you are over 18! Then you use an application on the car’s Facebook page to paint a scene featuring a Corsa as seen in the example below. That will enter you into a competition in which the winner who’s come up with the best design – decided by both fans vote and Vauxhall judges – gets the car.
Each week a selection of gallery images will be showcased on the site. The competition runs until May 3rd 20110. Fans have until 10th May to cast their votes before the judges decide who wins the competition. The lucky winner of the New Vauxhall Corsa (first place) will also have their work of art hand drawn on a billboard in their local area, plus they get a canvas print of their artwork. Five runners up will also receive canvas prints of their artwork.
Commenting on the company’s latest social media campaign, Vauxhall UK’s Marketing Director Peter Hope, said: “New Corsa is the perfect car to use a social media activity like this with. Given the British public’s affection for Corsa, colours and art, it seemed logical for us to use Facebook as a platform to enhance our direct interaction with customers and Vauxhall fans.”
Created by Marvellous to run in parallel to the British brand’s 40-second TV ad which broke last month, the online activity centres around the Facebook fan page, http://www.facebook.com/Vauxhallcorsa which encourages the UK public to start painting and posting their entries onto a central gallery. Fans of the page are then asked to vote for their favourite piece of artwork. Entrants are then encouraged to share their work of art with their friends and family to bag votes, whereupon the 20 most voted for entries will be judged by Vauxhall and three independent judges from the world of Graffitti and Street Art.
