With the new TV spot for the 2012 A6, Audi gets all technical and boasts the car’s high-tech lightweight aluminium hybrid body. Going with the theme ‘Engineered with a lighter touch’ this ad shows a man shaping the car’s body shell from aluminum with his hands! It is really cool indeed, but it could mean different things to different people. An engineer for instance will be amazed by Audi’s sophistication and technology, but normal people specially older generation are going to think this car is not strong enough when they see the man forming body panels with hand! They have to be careful where they air this ad.