smart China seems to be in desperate need for some extra sales, because they’ve started a very costly promotional campaign featuring NBA star Kobe Bryant. When you hear Kobe you usually think of a yellow Lamborghini or a bling’d up Escalade, but in this ‘Big In City’ series he drives a smart fortwo Brabus! This episode shows Kobe helping a Chinese woman catching an art thief using his nippy fortwo that handles the urban jungle like no other car. Maybe by choosing Kobe smart also wants to remark that the tiny fortwo is suitable for big fellas as well.
Stay tuned for more Kobe and smart films.