With this Piñata commercial for the 2011 Tiguan, Volkswagen proved you don’t necessarily need a big film crew, massive equipments, or heavy CGI to deliver the message. All you need is a good idea! Like a child trying to smash a piñata of a Volkswagen. It reflects on the strength of the car. The best part of it is when the father tries and fails! It seems Volkswagen is still the king of the hill when it comes to car commercials.
2011 Volkswagen Tiguan Piñata Commercial
I love this commercial. It’s great and simple advertising, and you’re right- it says a lot about the car without having to use a giant budget, special effects, and celebrities. I just watched it on the Bob Penkhus Motors blog and thought it was so clever.