Audi has always been cheeky with their commercials. They not afraid of taking direct hits at the competition. We kinda like that, even if what they claim is not entirely true! In this new TV spot for the Q5, they show people getting out of BMW, Mercedes and Lexus to jump over a car carrier and get themselves an Audi. It reflects on the huge demand for Audi cars, and how  people are bored with the established luxury cars in the market. Like I said, cheeky!