BMW UK has come up with a plan to provide the customers directly with original parts by establishing a special store on eBay website.
So using this online tool customers can shop for BMW merchandise in addition to the original parts. Before this they had to place their order via one of the many dealerships which took much more time. All items sold through BMW Direct are offered from stock with free postage and packaging and are covered by a full two year BMW warranty. BMW UK will handle the shop front of BMW Direct with the processing of orders being handled by BMW Park Lane in London.
So if you live in UK and need anything for your BMW, here the link to the shop: BMW Direct
Carl Sanderson, General Manager Aftersales Development, said: “As a premium car manufacturer, we are always interested in understanding customer preferences when it comes to buying products. We recognise that there are customers who wish to buy BMW products but do not necessarily want to travel to a BMW dealer to make a purchase.
“As such we see eBay as the perfect solution for them. By embracing this modern retailing approach, we believe we can engage with and satisfy a number of additional customers through what is a new retail channel for BMW.”
Angus McCarey, UK Retail Director of eBay, said: “eBay UK is home to over 100 leading brands who realise the added value an eBay shop brings, whether they are already selling online or not. There are over 600,000 searches for BMW every month on eBay and BMW will now be able to access this existing, yet untapped customer base, while increasing its reach to the millions of other consumers who buy and sell on the site.”