Perky Jerky, the official sponsor of Kimi Raikkonen’s NASCAR career unveiled the livery of his No. 15 Toyota Tundra truck prepared by Kyle Busch Motorsports (KBM).
The 2007 Formula 1 world champion will be racing under his ICE1RACING franchise which besides NASCAR also fields his World Rally Championship and motocross teams. Raikkonen’s sudden move to NASCAR received huge media attention all over the world due to the popularity of the champ, and the guys at Perky Jerky thought it would be a good idea to promote their still young business of spilling energy drink on beef jerky!
“Perky Jerky might only be two years old, but we have one of the best race car drivers in the world to represent our brand in America’s greatest race series,” said Brian Levin, Perky Jerky founder and chairman on the herd. “We look forward to seeing Kimi take the green flag on Friday for Perky Jerky and we’ll be cheering him along as will our Perky Jerky fans across the country and around the world.”
Already entrenched in NASCAR as the official and exclusive jerky of the Daytona 500, Perky Jerky has developed a marketing strategy that includes consumer sampling via velcro suits, better known as the “jerk suit” and tasting opportunities via the “jerk bar”, a traveling sampling display, which has become a must-stop at many NASCAR events around the country.
Kimi Raikkonen will drive the No. 15 Perky Jerky Toyota Tundra in the NC Education Lottery 200 at Charlotte Motor Speedway on Friday, May 20, 2011. The race will air on SPEED beginning at 8:00 pm ET.