Aston Martin Chief Executive Dr. Ulrich Bez will auction off a Rapide that he has been using as company car since 2009 at this year’s annual Bonhams auction to help the victims of Tsunami and Earthquake in Japan.
The car in question is a late 2009 model as mentioned, and was exclusively built for Dr. Bez’ business use. It is finished in Concours Blue Paint, with an Obsidian Black leather interior stitched in Falcon Grey, and black carpets. The fascia is trimmed in walnut veneer. The Rapide also has heated and cooled front and rear seats, an integrated garage door opener and the rear seat entertainment system incorporating a twin-screen DVD system and infrared headphones.
So if you’ve been shopping for an Aston Rapide, this is probably your best bet, not because of the car, but becasue you also do something very noble bidding bigh on this car. All the proceedings will go charities providing aid to victims of the recent earthquakes and Tsunami in Japan. In support of the initiative, Bonhams has also committed to waiver its commission on this lot.
Dr Ulrich Bez said: ”Nobody could have failed to be moved by the recent events in Japan and we at Aston Martin are no exception. After many years presence in the market and closer ties being forged with the Japanese automotive business in recent projects, we have many friends in the region and we wanted to do something to help.
“The Bonhams Aston Martin Auction seems the perfect platform to encourage the extended Aston Martin family to support this cause, so we have decided to auction my Rapide which I have used in my role as Chief Executive to represent Aston Martin at numerous events in both UK and Europe. I hope this superb car will raise a substantial amount to help make a difference.”
The 2011 Bonhams Aston Martin Auction opens from 9am on Saturday 21st May at Aston Martin Works Service in Newport Pagnell, Buckinghamshire.