Volkswagen inaugurates its VPO program in North America, offering a limited quantity of certain Volkswagen cars, starting with a special version of the new 2012 Beetle.
Available for pre-order, the turbocharged Beetle 2.0L TSI, in a limited run of 600 Black Turbo launch edition models, features the 200 hp 2.0 liter four-cylinder turbo engine, mated to the DSG dual-clutch automatic transmission and has a base price of $24,950.
Standard features include Bluetooth® technology, iPod® connectivity, three-color ambient lighting, larger brakes with red calipers, a “kaeferfach” additional glovebox that is similar to that of the original Beetle, sport cloth seating surfaces, 18-inch alloy wheels, a rear spoiler, foglights, and alloy pedals. It also includes an RCD 310 sound system with eight speakers.
The purchasing procedure through VPO is simple:
customers pay a $495 reservation fee that goes towards the final purchase of their 2012 Beetle Black Turbo launch edition model, with the promise of a “no hassle” refund policy. Volkswagen created the user-friendly online reservation process utilizing the leading e-commerce platform from Amazon.The simple program involves the following steps: consumers access the pre-order site at www.VW.com/preorder and enter their zip code and review key program terms; select a dealer for retail delivery; enter and confirm billing information; and finally, receive a notice that their welcome kit is on its way.
If you don’t like the VPO, you can now get a 2012 Beetle at the dealerships for $18,995, but it’s the 2.5 liter 170 hp model. In 2012, a TDI Clean Diesel model will become available.