With the constant growth of the Chinese market, Lotus felt it’s missing out and decided to elbow its way to the Asian country.
They’ve appointed the Beijing-based Lotus China Symphony (Lotus China) as the dealer which will offer a full customer sales, service and ownership experience for customers in China and will embark on comprehensive marketing activities focused on increasing the presence and perception of Lotus in China. This dealership will become operational in October, followed by dealerships in Shanghai, Chongqing and Guangzhou later in the year. Eight further dealerships are planned for 2012.
Lotus will present its full range of cars in China, including Evora, Elise and Exige. Lotus China has initially ordered 100 cars, with the Evora accounting for the majority of these first customer cars.
Dany Bahar, Chief Executive of Group Lotus said, “Lotus China has joined the Lotus family at a very exciting time – with a new range of sports and super cars on the way, which will complement the current globally selling range, and a new all encompassing motorsports programme, both of which ensure that Lotus is at the forefront of everyone mind as one of the world’s most desirable car brands. The team behind Lotus China has a wealth of experience in premier niche vehicles in the Chinese market and therefore we are delighted that we have teamed up with such a credible and enthusiastic team.”
Zhang Li Chen, Chief Executive of Lotus China said, “We are delighted to be the official distributor of this world class sports and supercar brand and we are very much looking forward to introducing the brand to the discerning customer in China. We are investing in new dealerships throughout China to not only introduce the Evora, Elise and Exige but also in preparation for the arrival of the new Lotus super cars starting with the Esprit in 2013. I would like to thank Lotus for this opportunity and I know that we will do the brand proud in this important market!”