Looks like things are not going just as planned for Aston Martin Rapide, as the Warwickshire-based company has cut its production.
One might think this has something to do with Aston’s recent decision to buy itself back from Austrian Magna Steyr and brings the production of the Rapide back to the UK. But sources close to the company say they’ve reduced production to cope with the slowing demand for the car.
Apparently Aston Martin has limited the production of Rapide to 25 units per week which amounts to 1250 per year. That is significantly less than the 200 units target set at the start. There are reports that they might even cut it further to 10 units per week.
The circumstances might even affect Aston’s deal with Daimler regarding the Maybach. But it hardly means Aston Martin is in trouble again. They are currently running an 8 model lineup at Gaydon factory.