Like every other car maker, Aston Martin realized having a strong presence in the Chinese market is a must for business growth.
The new growth plans for the brand in China begins with introducing the new Virage and Vantage S in the region and continues with launch of four new dealer sites over the next 12 months. Aston Martin officially entered China in 2008.
After taking a steady and progressive approach since first introducing the Aston Martin brand to the Chinese market in 2008, strong interest and enthusiasm from a rapidly emerging luxury sports car market will see the company embark on the next stage of its growth plans for the region in 2011. The company is now actively pursuing plans to open up to four more dedicated dealership sites across China to meet growing demand in the region.
Aston Martin now operates a global dealership network of 135 dealers in 42 countries.
Aston Martin Chief Executive, Dr Ulrich Bez said: “Now is the right time for us to accelerate our growth in China. We have taken our time to gradually establish the building blocks to ensure long-term stability for the Aston Martin brand in the region and – encouraged by reaction from customers – it is right for us to grow our presence.
“Clearly, China offers the largest emerging luxury market in the world and offers substantial growth potential for us while allowing us to remain exclusive and fulfilling our strategy of becoming less dependent on classic established (western) markets.
“In conjunction with the investment in our dealership network we will develop a new dedicated organisation for China and establish a regional office in Shanghai.”