BMW will presents its latest cars and concepts on a improved and refined moving motor show on a circuit in Hall 11, Frankfurt Motor Show.
Audi is said to be building their own in-door track for IAA.
The main highlight of BMW’s booth is of course the latest ‘i’ sub-brand concept cars, the i3 city car and the i8 super car, which present BMW’s visions for future mobility. The new BMW 1 Series is also making its debut on the exhibition stand. With a wide range of personalisation options, and the Bavarians have special plans for it.
What’s more, in order to inform and motivate BMW dealers and agents, current and future products, such as the new BMW 1 Series and the MINI Coupé, can be tested by the dealers and sellers on the external areas of the Frankfurt Exhibition Site and in the area of Frankfurt.
Besides the BMW stuff, MINI and Rolls Royce will also be present in the same corner of the fair in Hall11. The Motorcycles division is presenting its two brands, BMW Motorrad and Husquarna Motorcycles, on the external space in front of Hall 11, thus completing the presence of the BMW Group.